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What is Search Engine Optimisation

SEO explained

Search engines like Google, Bing and Yahoo are some of the main ways in which Internet users come across Websites. For this reason a Web site with excellent search engine rankings often see a significant rise in website visitors.

However everyone is aiming for the same goal and wants those good rankings. Unfortunately, a lot of Websites show up poorly in search engine rankings and may might not even be listed at all simply because they fail to understand how search engines really work.


Submitting your website to search engines is only a small part of the big challenge ahead of increasing your rankings and search engine position. It is equally essential to prepare a Website through many stages known as search engine optimisation.

Search engine optimisation or SEO is an on-going process of ensuring that your Webpages can be found and are accessible to search engines. SEO is also aimed with techniques that will assist to increase the likeliness of your webpages being discovered and then progress to help climbing the rankings.

Search engine optimisation tips

To understand search engine optimisation and start increasing your search engine rankings you must first understand the two fundamental parts of optimisation which are:

  • On-page factors
  • Off-page factors

On-page factors (counts for an estimated 35% of overall optimisation)

On-page optimisation is the optimisation of factors that are fully controlled by you inside of your website and each webpage. As the owner you have full access to your website and you can add/remove content or pages, change titles, link internally and externally and much more as you please. On-page optimisation is very important because it informs search engines (such as Google, Bing & Yahoo) what your website is about, for which they will rank you on. If search engines cannot clearly understand what your business is about or reads your web pages are not relevant enough then there is a good chance you will be rankly poorly, if at all.

Off-page factors (counts for an estimated 65% of overall optimisation)

An Off-page factor is everything else that is off the page or off site. In a nut shell this refers to links. Links from other websites pointing to your website count as a vote for your website. Each link you get acts as another vote in the Search Engines eyes. To increase your rankings it is absolutely essential to get as many links as possible from trusted sites.

Whenever you're trying to find more links for your website you must consider the quality of each link as not all links are equal and some links from low quality websites may have minor or no influence on your rankings at all. The most effective kinds of links you can obtain are found from trusted websites such as colleges, universities and newspapers. It is even possible to gain quality links from some directories such as dmoz and Yahoo.

  • Research keywords through Google's Adwords | Keyword Tool
  • Use the bold tag <b> in your site to emphasis keywords
  • Content is KING. Well written, unique content with keyword is essential
  • Link well internally if you want you page to be found/li>
  • Title tags must be 100% relevant to the web page & not over 65 characters
  • Add some fresh content to your website now and again
  • Use keywords inside image alt tags <alt>. (do not spam)
  • Obtain links from relevant sites & avoid link farms.
  • Keywords should always be used in anchor text and varied accordingly